We design, pilot, and implement the communication and education strategy “Estar bien es estar mejor” (Being well is being better) to promote creative practices of healthy eating and physical activity with children and adolescents in Bogotá – Colombia, within the framework of the agreement between the District Health Secretariat and the Pan American Health Organization (PAHO/WHO). Since 2016, we have been working with PAHO/WHO to create and implement education and communication strategies to promote health and well-being among diverse communities in the country.