Since 2017, we have supported the development of the #ArtesanoDigital strategy through the planning and management of pedagogical and communication processes, as well as the creation and publication of content on the .TV platform of Artesanías de Colombia and the realization of the #ArtesanoDigital Awards, to encourage more than 2,000 artisans to appropriate technology and boost the growth of their businesses. 

This strategy was awarded in 2019 with first place in the category “Best country in digital transformation processes” in the seventh edition of the #LatamDigital Awards, which recognizes the most outstanding campaigns and initiatives at the Latin American level in this area. 

We are allies in the co-creation and execution of strategies that bring digital transformation, pedagogy, social marketing and creativity into dialogue to strengthen the Colombian artisan sector.