We created and developed artesaniasdecolombia.tv, the audiovisual platform of Artesanías de Colombia on the internet. Through this platform, the artisan community and the general public can register and access educational and promotional content, live broadcasts on Colombian crafts and the #ArtesanoDigital strategy. We designed and implemented the platform and contents based on a co-creation process with the SIART (Information System for Crafts, by its initials in Spanish) entity’s team.